Welcome to the
Wholesale In a Box Blog

A sharp, maker-first reminder that wholesale success starts on the shelf. How to ask and answer the one question every growing product business should be obsessed with: how your product sells itself, and why a customer will choose it.

Curiosity isn’t a luxury, it’s the practice that helps wholesale businesses move from survival toward something more resilient and human. That’s why we’re making 2026 the year of curious wholesale.

Some of the most important wholesale truths are things I don’t say out loud that often. But if I could sit down with you and tell you the real stuff that makes wholesale actually work — these are the five things I’d say.

Believe me when I tell you that this article is written by someone who does not have a natural affinity for AI. But here’s the thing: AI really is one of the most powerful tools humanity has ever created. As small business owners who want to make a living, express creativity, and build the world we want to live in, I don’t think avoiding AI serves us.

Most of us know the difference between revenue and profit: Revenue is the money that comes in; Profit is what is left after the bills are paid. The math is simple. What’s complicated is how we relate to it.